About Us

Dan Mitchell

Account Executive, Western States

Dan Mitchell

Account Executive, Western States

Dan Mitchell has been solving IT problems for almost half a decade now. He started his career at Hewlett Packard as an Inside Sales Representative, before relocating to Boise, Idaho as an Enterprise Account Manager for the new Hewlett Packard Enterprise.

Dan recently left the corporate world to found Rack Simply with one goal in mind: Empower customers by simplifying the IT evaluation & procurement process.

Dominic Santo

Senior Enterprise Architect

Dominic Santo

Senior Enterprise Architect

Dominic Santo is the new Senior Enterprise Architect at Rack Simply. Prior to Rack Simply, Dominic spent 17 years at global distributor Tech Data Corporation as a Senior Systems Engineer supporting Hewlett Packard Enterprise; designing server, storage and networking solutions to suit customer needs from SMB through the Fortune 500.

Dominic has won multiple accolades for both his expertise in Hewlett Packard Enterprise offerings and his superior customer experience skills; including Tech Support and Systems Engineering Employee of the Quarter awards. Dominic has attained two Master ASE certifications from HPE, some of the highest levels of certification available from the vendor.

Jared Mitchell

Senior Software Engineer

Jared Mitchell

Senior Software Engineer

Jared Mitchell is a Senior Software Engineer and problem solver for Rack Simply. Jared brings more than a decade of ecommerce and programming experience to the Rack Simply team.

In his spare time, Jared travels the world. Always searching for his next triathlon or 100 mile bike ride to tackle.

Tim Mitchell

Account Executive, Southeastern States

Tim Mitchell

Account Executive, Southeastern States

Tim Mitchell has been running multi-million dollar sales organizations for the past 30+ years with two entrepreneurial ventures resulting in sales. Tim brings a broad range of organizational experience to the Rack Simply team, fueling creative and diverse thought by challenging team members to unapologetically think outside of the box.

In his spare time, Tim enjoys riding his bike with his gang of biker buddies and spending time with his family.

Luiz Centenaro

VP of E-Commerce

VP of E-Commerce

With more than 5 years experience of email & e-commerce marketing, A/B Testing, and customer experience design. Luiz is changing the Rack Simply approach. Aiding in the push to create the ultimate IT-buying experience for businesses.

In his spare time, Luiz travels all over the world. On his Instagram @LuizCent you can find him hammocking in South America, on a jet ski in Florida, or doing Yoga in Bali. A proponent of excellent time management, Luiz is redefining what it means to work and live.

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Contact Us

3100 N Lake Harbor Ln, Suite 174, Boise, ID 83703 844-200-2872